Clinics, Seminars, Workshops, & Panels
CABDA Midwest
Event Schedule
EXHIBIT HALL HOURS
Tuesday, February 11th
Load-In & Education Day. No Exhibits.
NBDA P2 Workshop.
Wednesday, February 12th
10am - 5pm
Badge Pickup from 9am-4:30pm
Thursday, February 13th
10am - 4:00pm
Badge Pickup from 9am-3:30pm
Education Day - Tuesday, February 11th
The day before the CABDA Show is usually reserved for Exhibitor Load-In and Setup. But due to popular demand, we have added an Education Day for in-depth training, corporate meetings, and certifications.
Pre-Registration is required.
NBDA P2 Workshop
Tuesday, 8am-5pm
Group discussions on key topics impacting our industry today combined with small group sessions will allow you to deeply analyze your operation, learn from other retailers, and walk away with insights to grow profitability and drive your business into the future.
LEARN MORE AND REGISTER HERE
Host Your Sales Meeting or Group Training at CABDA!
Tuesday, 8am-5pm
The day before The Show for Bike Shops is the perfect time to bring your team together! Multiple room size options as well as catering and A/V services.
Contact [email protected] for availability.
Bill Mould Wheel Building Clinics
We are very fortunate to have Master Wheel Builder Bill Mould with us at CABDA for these four dynamic sessions perfect for anyone interested in adding custom wheel building to their shop's offerings...Or looking to hone their skills.
Bill Mould Wheels : www.billmouldwheels.com
Wheel Building Clinics take place just off of our show floor in one of our seminar rooms.
Day One
Wednesday
11:00 AM:
Wheels 101: Wheel Building Fundamentals
Dive into the intricate world of bicycle wheels with this comprehensive session. We'll cover everything from wagon and bicycle wheel evolution to the mechanics of rim and disc brake wheels. Learn how to calculate optimal spoke length, explore the effects of crossing spokes, and understand spoke tensile strength and elasticity. Plus, discover the art of rhythmic tension cycles, the impact of timing in wheel tensioning, and how to achieve the perfect balance for performance and durability. Whether you're a seasoned mechanic or a curious enthusiast, this seminar will have your wheels turning—literally!
3:00 PM:
Carbon Wheel Building – The Science Behind the Strength
Unlock the secrets of carbon composite wheels in this deep-dive session. Explore the chemistry of carbon composites, their composition and structural properties, and how these materials deliver unmatched elasticity and strength. Learn the fundamentals of fracture mechanics to better understand durability and performance under stress. Perfect for mechanics and builders looking to elevate their expertise, this seminar blends science with practical insights for next-level wheel craftsmanship.
Day Two
Thursday, March 7th
11:00 AM:
The Aerodynamics of Bicycle Wheels
Join us for an insightful journey into the aerodynamics of bicycles, rims, and spokes. Explore key concepts like static and dynamic pressure, bluff and streamlined objects, and the role of fluid dynamics in wheel performance. Learn how drafting, drag reduction, and the sailing effect influence speed and efficiency, and weigh the trade-offs between aerodynamics and weight. This session is perfect for those looking to optimize wheel design for real-world performance.
2:00 PM:
Considerations for E-Bike Wheels
Join us for a deep dive into the art and science of designing and building e-bike rear motor wheels. Learn about the latest in Grin Technologies, the challenges of re-engineering e-bike wheels for performance and durability, and how to decide whether to rebuild or replace e-bike wheels. Packed with practical insights and expert tips, this session is a must-attend for anyone navigating the complexities of e-bike wheel construction.
Shimano Tech Sessions
Gear up for hands-on learning with Shimano at CABDA East! Throughout both days of the show, Shimano will host multiple tech clinics designed to empower bike shop owners, mechanics, and staff with the latest knowledge and skills.
WEDNESDAY
9:00am-12:00pm
Shimano E-Bike Systems Clinic
Installation, Adjustment, Troubleshooting, Customization, Including XT Linkglide Di2 Setup
-
1:00pm-2:00pm
Shimano Di2 Clinic
Adjustment & Troubleshooting of
12-speed Shimano Di2 Systems.
-
2:15pm-3:00pm
Shimano Shadow+ Rear Derailleur Clinic
-
3:15pm-4:00pm
Shimano Cues Product Clinic
THURSDAY
9:00am-12:00pm
Shimano E-Bike Systems Clinic
Installation, Adjustment, Troubleshooting, Customization, Including XT Linkglide Di2 Setup
"The Service You May Not Be Doing...YET!"
Presented by Dan Jennings, SRAM
Join in this dynamic presentation highlighting opportunities to add profitable service options for your customers...while keeping the rider experience at the forefront.
Learn how to build additional service into modern service package options and curate the words and methods to use when presenting these services to your customers.
You're not just delivering a well serviced bike; you're delivering a great rider experience when you send them off on a well serviced bike!
WEDNESDAY (DAY ONE)
11AM, 1PM, & 3PM
THURSDAY (DAY TWO)
11AM & 1PM
SRAM Breakout Sessions are held at
the SRAM Booth inside the Expo Hall.
Revamped NBDA Education
The NBDA has completely revamped out educational lineup. In addition the returning Profitability Workshops and Shimano Tech Clinics, we're happy to debut the New Supplier Sync Sessions, Retailer University, and Super Seminars!
Profitability Workshops
Hyper-focused sessions with actionable strategies for increasing your shop's profitability
Super Seminars
Big picture...Big Impact.
Designed to expose retailers to thought leaders and experts.
Supplier Sync Sessions
Get up close and personal with the people behind some of the best brands in the industry.
Retailer University
Peer-driven, interactive sessions focused on improving your business acumen and your overall operations.
DAY ONE - Wednesday, February 12th
Supplier Sync Session
Leveraging Nostalgia & Innovation to Build Your Brand
Presented by Justin Gottlieb, Radio Flyer
10:30AM, The Alley
Radio Flyer has brought smiles to kids faces for over 100 years with innovative products, FUNatical customer service and outstanding quality. Learn how you can use the same tools to build your brand.
NBDA Tech Series
Battery Safety for eBike Retailers: Handling, Storage, and Customer Guidance
Presented by Mike Fritz, Human Powered Solutions
10:30AM, The Backyard
Your business data—sales, inventory, payroll, and customer information—is one of your most valuable assets, yet often overlooked when it comes to protection.
Small businesses, including bike shops, are prime targets for cyberattacks, with over 43% of attacks aimed at businesses just like yours.
In this seminar, you’ll learn why data protection is critical and how to create a plan to defend against ransomware, hacking, and breaches. Discover practical steps to secure your data, evaluate your current practices, and implement employee training to reduce vulnerabilities.
Join us to gain the tools you need to protect your shop from cyber threats and ensure your business stays secure in the digital age.
NBDA Retailer University
Finance 101...for Bike Retailers
Presented by NBDA
10:45AM, NBDA Retailer Zone
Join the National Bicycle Dealer Association as part of their Retailer University program for a practical session on mastering your shop’s finances.
This seminar will cover the essentials of Profit & Loss statements (P&L), creating and managing a chart of accounts, building effective budgets, and understanding cash flow. Perfect for shop owners and managers looking to improve financial literacy and drive profitability.
Gain the tools you need to take control of your business's bottom line!
NBDA P2 Workshop
Communicating Your Store Brand
Presented by Heather Mason, NBDA
11:15AM, NBDA Retailer Zone
Join NBDA President Heather Mason for an interactive session designed to help bike shop owners uncover actionable strategies to grow their businesses. In this dynamic peer-learning environment, you'll collaborate with fellow industry professionals to explore best practices on a key topic critical to your success. Work in small groups to identify three game-changing actions to boost profitability and customer engagement.
Then, come together in a larger debrief to share insights and walk away with proven strategies that can drive your business forward. Don’t miss this chance to gain practical ideas and valuable connections to help your shop thrive!
Supplier Sync Session
Ride Safer...Sell Smarter!
Presented by George Lee, Rad Power Bikes
11:30AM, The Lab
Join this session to learn how Rad Power Bikes is setting new safety standards in the e-bike industry with the safest battery technology on the market. Backed by best-in-class customer service and comprehensive warranty support, they’re now more focused than ever on independent bike dealers. Learn about the exciting changes made to better serve IBDs, and get a sneak peek at where they're headed next. Don’t miss this opportunity to learn from a brand that's redefining the e-bike experience!
NBDA Retailer University
Mastering Inventory Management for Retail Success
Presented by NBDA STAFF
12:00 PM, NBDA Retailer Zone
Join the NBDA as part of their Retailer University program for a session dedicated to inventory focus. Learn practical strategies to optimize inventory levels, reduce overstock and understock issues, and ensure the right products are available when customers need them. Gain actionable insights to improve cash flow, streamline operations, and drive profitability in your bike shop. Don’t miss this essential session for staying competitive and efficient in today’s market!
NBDA Super Seminar
Navigating E-Bike Safety: Understanding UL Standards
(UL 2849, UL 2271, and UL 2272)
Presented by Dejan Gakovic, Underwriters
Laboratories
12:15PM - The Alley
Stay ahead in the e-bike market by mastering safety and compliance standards critical to your shop’s success. With e-bike popularity on the rise, understanding UL safety certifications is essential for protecting your customers and your business.
In this must-attend seminar, experts from UL will break down the key standards you need to know: UL 2849 (e-bike electrical systems), UL 2271 (battery safety), and UL 2272 (light electric vehicles and hoverboards).
Learn why these standards matter, how the certification process works, and what steps you can take to ensure the products you sell meet the highest safety benchmarks.
Equip your shop with the knowledge and confidence to deliver safe, compliant e-bikes while building trust and loyalty with your customers.
NBDA Tech Series
Learn to Diagnose E-Bikes: The Key to Customer Satisfaction & Profitability
Presented by Michael Pasquali, Micromobility Connect
12:30 PM, The Alley
Struggling with Ebike repairs can hinder your shop's growth. Learn how effective diagnostics can lead to faster turnaround times, enhance customer satisfaction and boost your bottom line. In the seminar we will learn about the different electrical components of an E-bike with a focus on diagnosing controllers, Increasing your service center's profitability and showing the pathway to profitability in servicing E-bikes while enhancing safety for your customers, staff and shop.
NBDA Super Seminar
Digital Marketing for Bike Shops
Presented by Ryan Atkinson, Workstand
1:15pm, The Alley
Running a profitable business in the modern retail world is all about taking action and adapting to meet shoppers where they're at. At Workstand, our sole focus is helping you do just that to remain competitive and sell more. We'll discuss how to efficiently and effectively market your business to create more selling opportunities.
NBDA Retailer University
Service Department Profitability
Presented by NBDA Staff
1:30PM, NBDA Retailer Zone
Supercharge your bike shop’s service department profitability with the NBDA Retailer University Track at CABDA. This hands-on learning experience is designed to help you master the business skills that drive revenue and efficiency.
In five focused, 15-minute sessions, you’ll gain actionable insights into critical areas like Financial Management, Maximizing Service Center Profits, Strategic Inventory Control, Targeted Marketing, and Setting & Achieving Business Goals. Led by NBDA experts, each session includes practical tools and worksheets to immediately apply what you learn to your service department and beyond.
Bring your laptop, dive in, and discover how to turn your service center into a profit powerhouse. Complete all five sessions to earn your NBDA Retailer University Certificate—a testament to your commitment to retail and service excellence that sets your shop apart!
NBDA Tech Series
Hydraulic Brake & Drivetrain Clinic
Presented by Jumpin' Jerry Vanderpool, TRP / Tektro
2:00 PM, The Lab
Please join us for a fun and informative clinic focused on best practices for servicing the TRP components that come into your shop.
Perfect for Mechanics and Service Managers alike. We will cover basic Service Procedures, Tech Tips, Tools Needed for working on our products, and answer your Brake and EVO drivetrain questions.
NBDA Retailer University
"D2C Brands Helped Save My Business"
Presented by Jonathan Minks, Jonny Rock Bikes
2:00 PM, NBDA Retailer Zone
In this session, a fellow retailer shares their firsthand experience of how embracing Direct-to-Consumer (D2C) brands transformed their business. Discover the strategies they used to integrate D2C brands and drive substantial revenue growth, adding a powerful new stream to their bottom line.
NBDA Retailer University
U.S. E-Bike Market Trends & Fearless Forecast
2:30 PM - The Alley
In this seminar, attendees will learn about key trends in the E-bike market based on eCycleElectric’s recently published “Electric Bike World Report – North America”, including an analysis of the latest 2024 import data. Attendees will also learn about the important forces influencing the e-bike market in 2025 and beyond
NBDA Super Seminar
5 Key Tips for Retailer Success in 2025
3:00 PM - The Backyard
Join industry veteran Jay Townley of Human Powered Solutions as he shares five essential strategies to help retailers thrive in 2025. Jay will cover actionable insights, from ensuring pricing aligns with your cost of doing business to promoting your store as the brand. He’ll also delve into data-driven tactics, like tracking door swings and close rates, and discuss the rising potential of the used bicycle market. Wrapping up with a historical perspective and future predictions, Jay's seminar is a must for retailers looking to maximize growth and stay resilient in a changing market.
Supplier Sync Session
Understanding Industry Data Trends
Presented by Doug Kraze, Jamis Bikes
3:30 PM, The Alley
Join Doug Kraze from Jamis Bikes for an engaging seminar where retailers can dive into current data trends shaping the cycling industry. Gain valuable insights through brand-specific training designed to elevate your team’s product knowledge and customer engagement. The session will conclude with a Q&A, providing an opportunity to connect directly with the Jamis team and get answers to all your questions about the brand.
Inclusive Cycling Solutions
Growing Ridership Through Advocacy
Presented by Kevin Dekkinga, League of American Bicyclists
3:45 PM, The Backyard
In the U.S., only a fraction of all trips are made by bicycle. By addressing the concerns Americans have for riding for transportation, we can grow ridership as well as demand for new bikes in our stores. Come learn about the League of American Bicyclists changemaking programs and how you can be involved in bike advocacy at the national, state and local levels.
NBDA Tech Series
SR Suntour Suspension Clinic
Presented by Darren Salsbury, SR Suntour
4:00 PM - Tech Clinic Room 2
Many shops overlook the fact that SR Suntour forks are found on a number of bicycles sold in the IBDs and also many mass merchants. Shops see these products all the time, and believe it or not, you can make money selling the service on these, just like other suspension product in the marketplace. Perfect for Mechanics, Service Managers, and other Shop Employees.
NBDA Tech Series
Boost Customer Loyalty and Profits with a Strong Bike Fitting Program
Presented by Greg Robidoux PT, DPT
Serotta International Cycling Institute
4:00 PM, The Alley
Bike fitting isn’t just a service—it’s a game-changer. Per square foot, it has the potential to be one of the most profitable aspects of your cycling retail business. More importantly, it elevates the experience you offer your customers. In this seminar, Greg Robidoux will show you how building a robust bike fitting program can improve customer satisfaction, drive retention, and create more knowledgeable cyclists and loyal customers. Learn how to transform bike fitting into a cornerstone of your shop’s success.
NBDA P2 Workshop
Unlocking New Profit Opportunities in Your Service Center
Presented by Heather Mason, NBDA
4:15 PM, NBDA Retailer Zone
Discover untapped profit potential in your service center with this insightful session tailored for bike shop owners. Go beyond standard pricing strategies and efficiency tweaks to explore innovative approaches that can transform your service department into a revenue powerhouse.
Learn how to expand your service offerings, create value-added experiences for customers, and position your service center as the go-to hub for repairs, upgrades, and maintenance.
Packed with actionable tips and real-world examples, this session will equip you with the tools to maximize profitability and elevate customer satisfaction. Don’t miss this opportunity to redefine your service center’s role in driving your shop’s success!
Social Event
Women in the Cycling Industry Mingle
4:30 PM - NBDA Retailer Zone
Join us for a dynamic gathering celebrating and empowering women in the cycling industry! Open to retailers, suppliers, sales reps, and store associates, this event is a unique opportunity to expand your network, share insights, and discuss opportunities and challenges in the industry. Connect, collaborate, and enjoy a fun, inspiring space dedicated to enhancing the space for women in cycling.
DAY Two - Thursday, January 16th
Sessions at CABDA take place either on the show floor in our breakout spaces: THE LAB, THE BACKYARD, THE ALLEY...Or in our seminar rooms located just off of the front of the exhibit hall.
Supplier Sync Session
Good Data In, Good Data Out
Presented by Patrick Clapp, Citrus Lime
10:30AM, The Alley
Gain a competitive edge by building your bike shop’s future on a foundation of accurate, actionable data. In this session, CitrusLime will show you how maintaining exceptional data quality can transform your everyday operations and unlock powerful insights for growth.
Discover how precise data management leads to smarter inventory decisions, better customer engagement, and increased profitability. Don’t leave your shop’s success to chance—learn how to harness the power of high-quality data to drive your business forward with confidence!
NBDA Retailer University
Marketing Mastery: Building a Annual Plan and Budget for Your Bike Shop
Presented by NBDA Staff
10:30AM, NBDA Retailer Zone
Join us for an enlightening workshop with Yan Lee, a seasoned expert in customer engagement within the dynamic world of the bicycle industry. In this immersive session, Yan will delve deep into the intricacies of understanding and engaging customers at every stage of their journey, paving the path towards optimal results.
NBDA P2 Workshop
Boosting Revenue with Add-On Sales
Presented by Heather Mason, NBDA
11:15 AM, NBDA Retailer Zone
Join NBDA President Heather Mason to engage in a peer learning environment to discuss retailer best practices when it comes to maximizing add on sales. Attendees will be split into groups, to discuss the assigned topic and identify three critical drivers or actions that will position a business for success in that area. These three key items will be shared with the larger group during the debrief session.
NBDA Tech Session
Battery Safety for eBike Retailers: Handling, Storage, and Customer Guidance
Presented by Mike Fritz, Human Powered Solutions
11:30 AM, The LAB
Join Mike Fritz of Human Powered Solutions for an essential update on lithium-ion battery safety for eBike retailers. This seminar covers key best practices for handling, storing, and charging batteries, including sourcing certified batteries, storing them safely, and supervised charging on non-flammable surfaces.
Mike will also share tips for advising customers on safe home charging, recycling end-of-life batteries, and collaborating with local fire authorities on safety protocols. Perfect for any retailer working with eBikes, this session offers vital steps to maintain safety and protect your business.
NBDA Super Seminar
Does Selling E-Bikes Make You a Better Bicycle Retailer?
Presented by Steve Bina, Human Powered Solutions
12:00PM, The Backyard
Join us as we explore the financial impact of e-bike sales on your business, from increasing revenue and margins to navigating challenges like inventory, training, and regulatory compliance.
This thought-provoking session will dive into whether e-bikes truly enhance your operations and profitability—or create risks if not managed effectively. Learn how to integrate e-bikes successfully into your business plan and position your shop for long-term success.
Supplier Sync Session
Revolutionizing Bicycle Performance Through Design
Presented by Jonathan Weinart, Dahon
12:00pm, The Alley
What should you consider in bike frame design to stand out in a competitive market? This session will delve into the engineering behind cutting-edge advancement and its potential to elevate the cycling experience. Join us to discuss how thoughtful innovation in frame design can influence ride quality, durability, and customer satisfaction, and discover how emerging technologies are shaping the future of cycling.
NBDA Tech Series
Hydraulic Brake & Drivetrain Clinic
Presented by Jumpin' Jerry Vanderpool, TRP / Tektro
12:30PM, The Lab
Please join us for a fun and informative clinic focused on best practices for servicing the TRP components that come into your shop.
Perfect for Mechanics and Service Managers alike. We will cover basic Service Procedures, Tech Tips, Tools Needed for working on our products, and answer your Brake and EVO drivetrain questions.
NBDA Tech Session
Mastering Bike Fit: Expert Answers to Your Toughest Questions
Presented by Greg Robidoux PT, DPT
Serotta International Cycling Institute
12:30pm, Tech Room 2
Got tough bike fit challenges? Bring your most pressing questions to this engaging and interactive session on all things bike fit! Whether it’s optimizing performance, solving customer pain points, or tackling tricky adjustments, this is your chance to gain expert insights and practical solutions.
Join the conversation, share experiences, and leave equipped to elevate your bike fit services, delight customers, and boost your shop’s reputation as the go-to destination for personalized bike fitting. Don’t miss this opportunity to fine-tune your skills and grow your business!
Supplier Sync Session
Boosting Revenue Beyond Bikes and Service Description
Presented by Nicholas Margadonna, Continental Bicycle Tires
1PM, The Alley
Bikes and service may be your top revenue drivers, but what’s your number three? It's probably Tires/Tubes, or at least it should be!
Join Nicholas Margadonna of Continental Bicycle Tires as he dives into the untapped potential of your tire wall. This interactive session combines insightful data with an open Q&A, helping you identify opportunities to increase tire sales and maximize profitability. Learn strategies, ask questions, and leave with actionable tips to turn your tire wall into a significant revenue generator.
NBDA Super Seminar
Navigating E-Bike Safety: Understanding UL Standards
(UL 2849, UL 2271, and UL 2272)
1:30pm, The LAB
Stay ahead in the e-bike market by mastering safety and compliance standards critical to your shop’s success. With e-bike popularity on the rise, understanding UL safety certifications is essential for protecting your customers and your business.
In this must-attend seminar, experts from UL will break down the key standards you need to know: UL 2849 (e-bike electrical systems), UL 2271 (battery safety), and UL 2272 (light electric vehicles and hoverboards).
Learn why these standards matter, how the certification process works, and what steps you can take to ensure the products you sell meet the highest safety benchmarks. Equip your shop with the knowledge and confidence to deliver safe, compliant e-bikes while building trust and loyalty with your customers.
NBDA P2 Workshop
Mining for Margin: Unlock Hidden Profit in Your Bike Shop
Presented by Heather Mason, NBDA
1:30pm, NBDA Retailer Zone
Discover how to uncover untapped revenue streams and boost profitability in this game-changing session tailored for bike shop owners. Learn actionable strategies to optimize your product mix, refine pricing tactics, and enhance service center efficiency. From reducing overhead costs to leveraging high-margin opportunities, this session will provide practical insights to help you drive higher profits without sacrificing quality or customer satisfaction. Don’t miss this opportunity to turn your shop into a more profitable and resilient business!
NBDA Retailer University
Retail Success: Setting Goals and Driving Accountability
Presented by NBDA Staff
2:00pm, NBDA Retailer Zone
Take charge of your bike shop’s future with this focused session on setting clear goals and fostering accountability within your team.
Part of the NBDA Retailer University Track at CABDA, this interactive workshop offers practical strategies to align your business objectives with actionable plans that drive results. Learn how to create measurable goals, hold yourself and your team accountable, and use these practices to improve operations and profitability.
Bring your laptop to fully engage with hands-on exercises and leave with a personalized roadmap for success. Complete all five sessions in this track to earn your NBDA Retailer University Certificate, a mark of your dedication to business growth and retail excellence!