Clinics, Seminars, Workshops, & Panels
CABDA WEST
Event Schedule
EXHIBIT HALL HOURS
Tuesday, March 25th
NBDA Retailer Summit
Exhibitor Load-In. No Exhibits.
Wednesday, March 26th
10am - 5pm
Badge Pickup from 9am-4:30pm
Thursday, March 27th
10am - 3:00pm
Badge Pickup from 9am-2:30pm
NBDA RETAILER SUMMIT WEST
Arrive a day early and be part of the conversation that will shape the future of our industry! Join us...Make you voice heard and become a part of a powerful community of specialty retailers, all working towards success!
Pre-Registration is required.
NBDA Retailer Summit
Tuesday, March 25th
Ready to take your business to the next level?
The 2025 NBDA Retailer Summit West is your opportunity to engage with over 150 of your peers, all driven by a shared goal—supporting each other and driving profitability through collaboration.
This full-day event will be packed with insights, strategies, and best practices designed specifically for independent bicycle retailers.
LEARN MORE AND REGISTER HERE
"The Service You May Not Be Doing...YET!"
Presented by Dan Jennings, SRAM
Join in this dynamic presentation highlighting opportunities to add profitable service options for your customers...while keeping the rider experience at the forefront.
Learn how to build additional service into modern service package options and curate the words and methods to use when presenting these services to your customers.
You're not just delivering a well serviced bike; you're delivering a great rider experience when you send them off on a well serviced bike!
WEDNESDAY (DAY ONE)
11AM, 1PM, & 3PM
THURSDAY (DAY TWO)
11AM & 1PM
SRAM Breakout Sessions are held at
the SRAM Booth inside the Expo Hall.
SHIMANO
Hands-On Tech Clinics
Gear up for hands-on learning with Shimano at CABDA WEST! Throughout both days of the show, Shimano will host multiple tech clinics designed to empower bike shop owners, mechanics, and staff with the latest knowledge and skills.
Wednesday, 9:00-Noon
Learn how to install and setup an EP801 SHIMANO E-Bike System with Linkglide XT Di2 drivetrain. We will also discuss customizing the system and troubleshooting.
Wednesday, 1:00-3:00 PM
Learn how to pair, setup, adjust and troubleshoot Shimano 12sp Di2 road groups.
Wednesday, 3:15-4:15 PM:
This class will go through teardown, cleaning, and rebuilding the vital components of any SHIMANO Shadow+ rear derailleur.
Thursday, 9:00-Noon:
Learn how to install and setup an EP801 SHIMANO E-Bike System with Linkglide XT Di2 drivetrain. We will also discuss customizing the system and troubleshooting.
This class is a repeat of Wednesday morning’s class, no need to take it twice.
Professional Bike Fitting Clinics
Located in our Fit Zone Seminar Space, these sessions are designed to help seasoned fitters refine their skills as well as help shops that want to expand their offerings to include bike fitting.
Day One
Wednesday, March 26th
12:30 PM
Bike Fitting Concepts & Processes:
Old School to New School!
Presented by Paul Williams, Perfect Fit and Ride
Join us as we discuss merging a collective of bike fitting methodologies to help cyclists get the most out of their cycling experience. Paul Williams, owner of Perfect Fit Fix and Ride, has pursued best practices of bike fitting for the past 40 years, performing more than 10,000 bike fits!
2:30 PM
Boost Customer Loyalty & Profits
With a Strong Bike Fitting Program
Presented by Greg Robidoux,
Serotta International Cycling Institute
In this seminar, Greg Robidoux will show you how building a robust bike fitting program can improve customer satisfaction, drive retention, and create more knowledgeable cyclists and loyal customers. Learn how to transform bike fitting into a cornerstone of your shop’s success.
Day Two
Thursday, March 27th
11:00 AM
Mastering Bike Fit: Expert Answers
To Your Toughest Questions
Presented by Greg Robidoux,
Serotta International Cycling Institute
Got tough bike fit challenges? Bring your most pressing questions to this engaging and interactive session on all things bike fit! Whether it’s optimizing performance, solving customer pain points, or tackling tricky adjustments, this is your chance to gain expert insights and practical solutions.
1:00 PM
Aero Bike Fit Principles &
Optimal Crank Length
Presented by John Cobb, JCOB Cycling
John Cobb, chief designer for JCOB Cycling, has been involved with cycling for over 45 years. During these times he was the first person to put cyclists in a wind tunnel and showed the relationship of aerodynamics and good positioning techniques to increase rider watts and speed.
In testing positions in relation to crank lengths and their aero effects, as well as the physiological results from various changes, he is helping guide all riders to better performance.
DAY ONE - Wednesday, March 26th
Sessions at CABDA take place either on the show floor in our breakout spaces: THE LAB, THE BACKYARD, THE ALLEY...Or in our seminar rooms located just outside the exhibit hall.
Supplier Sync Session
Petroleum in Gear: Impact & Sustainable Alternatives
Presented by Checo Diaz, Gear Hugger
10:30 AM, The Lab
Exploring petroleum's role in gear maintenance and performance. Learn about its benefits, drawbacks, and sustainable alternatives to keep your equipment running smoothly while protecting the environment.
NBDA Retailer University
Finance 101...for Bike Retailers
Presented by NBDA
11:00 AM, NBDA Retailer Zone
Join the National Bicycle Dealer Association as part of their Retailer University program for a practical session on mastering your shop’s finances.
This seminar will cover the essentials of Profit & Loss statements (P&L), creating and managing a chart of accounts, building effective budgets, and understanding cash flow. Perfect for shop owners and managers looking to improve financial literacy and drive profitability.
Gain the tools you need to take control of your business's bottom line!
NBDA Super Seminar
Planning Your Exit: Key Insights for Selling Your Bike Shop
Presented by Thom Beckett, Mountain Ghost LLC
11:15PM, The Backyard
When is the right time to sell your bike shop? When you no longer enjoy owning it!
However, preparing to sell your shop starts years earlier. Statistically, only 20% of businesses that go to market actually sell. As an IBD, you know the difference between being for sale, and selling. Learn valuable insights in preparing your business to SELL, how to maximize your sale price and take control of your exit strategy!
Supplier Sync Session
Ride Safer...Sell Smarter!
Presented by George Lee, Rad Power Bikes
11:30AM, The Lab
Join this session to learn how Rad Power Bikes is setting new safety standards in the e-bike industry with the safest battery technology on the market. Backed by best-in-class customer service and comprehensive warranty support, they’re now more focused than ever on independent bike dealers. Learn about the exciting changes made to better serve IBDs, and get a sneak peek at where they're headed next. Don’t miss this opportunity to learn from a brand that's redefining the e-bike experience!
NBDA P2 Workshop
Communicating Your Store Brand
Presented by Heather Mason, NBDA
11:45AM, NBDA Retailer Zone
Join NBDA President Heather Mason for an interactive session designed to help bike shop owners uncover actionable strategies to grow their businesses. In this dynamic peer-learning environment, you'll collaborate with fellow industry professionals to explore best practices on a key topic critical to your success. Work in small groups to identify three game-changing actions to boost profitability and customer engagement.
Then, come together in a larger debrief to share insights and walk away with proven strategies that can drive your business forward. Don’t miss this chance to gain practical ideas and valuable connections to help your shop thrive!
Supplier Sync Session
Streamline Your Shipping To Grow Your Business
Presented by Michael Potter, Bikeflights
11:45 AM - The Backyard
This session will provide bicycle retailers with insights into the latest developments in bike shipping, including Bikeflights’ new Shopify Shipping App, the Top Shop retailer program, and the newest version of their bike shipping box. Michael Potter will walk through these updates and share practical ways to streamline shipping, manage costs, and enhance customer experience. The session will conclude with a live Q&A, offering the opportunity to gain further clarity on shipping best practices.
NBDA Retailer University
Service Department Profitability
Presented by NBDA Staff
12:00PM, NBDA Retailer Zone
Supercharge your bike shop’s service department profitability with the NBDA Retailer University Track at CABDA. This hands-on learning experience is designed to help you master the business skills that drive revenue and efficiency.
In five focused, 15-minute sessions, you’ll gain actionable insights into critical areas like Financial Management, Maximizing Service Center Profits, Strategic Inventory Control, Targeted Marketing, and Setting & Achieving Business Goals. Led by NBDA experts, each session includes practical tools and worksheets to immediately apply what you learn to your service department and beyond.
Bring your laptop, dive in, and discover how to turn your service center into a profit powerhouse. Complete all five sessions to earn your NBDA Retailer University Certificate—a testament to your commitment to retail and service excellence that sets your shop apart!
NBDA Tech Series
Learn to Diagnose E-Bikes: The Key to Customer Satisfaction & Profitability
Presented by Michael Pasquali, Micromobility Connect
12:00 PM, The Alley
Struggling with Ebike repairs can hinder your shop's growth. Learn how effective diagnostics can lead to faster turnaround times, enhance customer satisfaction and boost your bottom line. In the seminar we will learn about the different electrical components of an E-bike with a focus on diagnosing controllers, Increasing your service center's profitability and showing the pathway to profitability in servicing E-bikes while enhancing safety for your customers, staff and shop.
NBDA Super Seminar
Making Your Store Speak Your Brand Language
Presented by Brian Hawkins, Fixture Lab
12:30 PM, The Backyard
Join Brian Hawkins from Fixture Lab for an insightful session on how the best retail stores are designed to tell a cohesive brand story.
You've worked hard to build a unique brand and identity for your store—now it's time to bring it to life through design. In this webinar, Brian will share proven strategies, best practices, and insider tips to help your store stand out in a competitive market.
Whether you’re looking to smart small or go big, this session will give you the tools to create a retail space that builds customer loyalty, boosts sales, and leaves a lasting impression.
NBDA Retailer University
Creating Safer Cyclists and Better Customers
Presented by Keri Caffrey, American Bicycling Education Association
12:45 PM, The Lab
E-bikes are revolutionizing urban mobility, but are we preparing riders for the complex realities of the road? Join us for a provocative exploration of how well-designed cycling education can transform rider confidence, reduce crashes, and create safer streets for everyone.
Discover how empowerment turns new riders into lifelong cycling enthusiasts… and your best customers!
Supplier Sync Session
Where Do Used Bikes Fit In?
Presented by Peter Woolery, Bicycle Market Research
1:30PM - The Alley
A data driven look at how used bikes can boost margins and be done easily. Cost of Doing Business surveys consistently point toward higher margins gained by shops that incorporate used bikes.
NBDA Super Seminar
Unlocking the Full Potential
of E-Bikes
Presented by Clint Sandusky, CyclingSavvy/ABEA
1:30PM, The Backyard
This session will offer valuable tips and techniques to help your customers realize the full speed and transportation potential of e-Bikes, and do so safely, legally, and confidently. It aligns perfectly with the vision of a better and more sustainable usage of e-Bikes.
With the right techniques, anyone can navigate in and around traffic on a bike with confidence and safety, in a stress-free and fun manner.
NBDA Retailer University
How D2C Brands Helped Save My Business
Presented by Jim Curwood, Buy My Bikes Inc
1:45 PM, The Lab
In this session, a fellow retailer shares their firsthand experience of how embracing Direct-to-Consumer (D2C) brands transformed their business. Discover the strategies they used to integrate D2C brands and drive substantial revenue growth, adding a powerful new stream to their bottom line.
NBDA Tech Series
Hydraulic Brake & Drivetrain Clinic
Presented by Jumpin' Jerry Vanderpool, TRP / Tektro
2:00 PM, The Alley
Please join us for a fun and informative clinic focused on best practices for servicing the TRP components that come into your shop.
Perfect for Mechanics and Service Managers alike. We will cover basic Service Procedures, Tech Tips, Tools Needed for working on our products, and answer your Brake and EVO drivetrain questions.
NBDA Retailer University
Mastering Inventory Management for Retail Success
Presented by NBDA STAFF
2:15 PM, NBDA Retailer Zone
Join the NBDA as part of their Retailer University program for a session dedicated to inventory focus. Learn practical strategies to optimize inventory levels, reduce overstock and understock issues, and ensure the right products are available when customers need them. Gain actionable insights to improve cash flow, streamline operations, and drive profitability in your bike shop. Don’t miss this essential session for staying competitive and efficient in today’s market!
NBDA Tech Series
Boost Customer Loyalty and Profits with a Strong Bike Fitting Program
Presented by Greg Robidoux PT, DPT
Serotta International Cycling Institute
2:30 PM, The Fit Zone
Bike fitting isn’t just a service—it’s a game-changer. Per square foot, it has the potential to be one of the most profitable aspects of your cycling retail business. More importantly, it elevates the experience you offer your customers. In this seminar, Greg Robidoux will show you how building a robust bike fitting program can improve customer satisfaction, drive retention, and create more knowledgeable cyclists and loyal customers. Learn how to transform bike fitting into a cornerstone of your shop’s success.
NBDA Retailer University
Riding the Wave: Growing Your Business with Recumbent Trikes...in Any Economy!
Presented by Mickey O'Brien, Laid Back Cycles
2:45 PM - The Backyard
Unlock the potential of recumbent trikes to drive new revenue and reach untapped markets, regardless of economic conditions. Discover proven strategies to differentiate your business, attract loyal customers, and create a thriving retail experience that stands out from the competition.
NBDA Super Seminar
5 Key Tips for Retailer Success in 2025
3:00 PM - The Alley
Join industry veteran Jay Townley of Human Powered Solutions as he shares five essential strategies to help retailers thrive in 2025. Jay will cover actionable insights, from ensuring pricing aligns with your cost of doing business to promoting your store as the brand. He’ll also delve into data-driven tactics, like tracking door swings and close rates, and discuss the rising potential of the used bicycle market. Wrapping up with a historical perspective and future predictions, Jay's seminar is a must for retailers looking to maximize growth and stay resilient in a changing market.
Fireside Chat
Get Lit...Talk Sh!t
Presented by Ikeono
3:30 PM - The Lab
Calling all bike shop owners! Join us for an honest, no-holds-barred fireside chat, hosted by Ikeono. We’re diving into the real challenges you face—vendors, sales strategies, complex bikes, and more. This is your chance to connect, share, and learn with peers in the industry. Plus, stick around for a special giveaway just for attending! Don’t miss this lively and insightful discussion.
NBDA P2 Workshop
Unlocking New Profit Opportunities in Your Service Center
Presented by Heather Mason, NBDA
3:45 PM, NBDA Retailer Zone
Discover untapped profit potential in your service center with this insightful session tailored for bike shop owners. Go beyond standard pricing strategies and efficiency tweaks to explore innovative approaches that can transform your service department into a revenue powerhouse.
Learn how to expand your service offerings, create value-added experiences for customers, and position your service center as the go-to hub for repairs, upgrades, and maintenance.
Packed with actionable tips and real-world examples, this session will equip you with the tools to maximize profitability and elevate customer satisfaction. Don’t miss this opportunity to redefine your service center’s role in driving your shop’s success!
NBDA Tech Series
Diagnosing E-Bikes 2.0
Presented by Michael Pasquali
MicroMobility Connect
4PM - Tech Room 2
Take the next step in upping your service department with this exclusive session focused on E-bike technician training. Michael Pasquali from MicroMobility Connect is here to break down the ins and outs of adding E-bike diagnosis to your shop's service offerings, so you no longer have to turn away business or swap parts. Learn about the E-bike technician training program and how to diagnose any brand of hub motor E-bike in only 15 minutes.
Happy Hour
4PM - Show Floor
The day is winding down and we can all use a little refreshment! Please join us for a cold one!
NBDA Super Seminar
Digital Marketing for Bike Shops
Presented by Ryan Atkinson, Workstand
4:00pm, The Alley
Running a profitable business in the modern retail world is all about taking action and adapting to meet shoppers where they're at. At Workstand, our sole focus is helping you do just that to remain competitive and sell more. We'll discuss how to efficiently and effectively market your business to create more selling opportunities.
Supplier Sync Session
E-Bike Evolution: Trends, Decisions, and Opportunities
Presented by Mark Wilhelm & Enrico Fidelfatti, Fantic Bikes
4:15 PM - The Backyard
Stay ahead in the rapidly growing e-mobility market with some help from Fantic CEO Mark Wilhelm in this must-attend seminar for retailers. Dive into the latest trends shaping the e-mobility industry and discover innovative products designed to meet the needs of today’s cyclists.
Gain exclusive brand insights to sharpen your team’s product expertise and position your shop as a leader in this booming segment. Wrap up the session with an interactive Q&A, giving you direct access to the Fantic team for personalized advice and answers to your pressing questions.
Don’t miss this opportunity to elevate your e-mobility offerings and drive more revenue!
Social Event
Women in the Cycling Industry Mingle
Hosted by NBDA
4:30 PM - NBDA Retailer Zone
Join us for a dynamic gathering celebrating and empowering women in the cycling industry! Open to retailers, suppliers, sales reps, and store associates, this event is a unique opportunity to expand your network, share insights, and discuss opportunities and challenges in the industry. Connect, collaborate, and enjoy a fun, inspiring space dedicated to enhancing the space for women in cycling.
CABDA AFTER PARTY
6PM - SAND DOLLAR DOWNTOWN
Join us for the official CABDA After Party! Cold Beer, Live Music, and Good Times!
Winners of the CABDA Awards will be announced!
Your show badge is your ticket in!
DAY TWO - Thursday, March 27th
Sessions at CABDA take place either on the show floor in our breakout spaces: THE LAB, THE BACKYARD, THE ALLEY...Or in our seminar rooms located just outside the exhibit hall.
Supplier Sync Session
Unlocking the Power of Your Tire Wall: Boosting Revenue Beyond Bikes and Service
Presented by Nicholas Margadonna, Continental Bicycle Tires
10:30 AM, The Lab
Bikes and service may be your top revenue drivers, but what’s your number three? It's probably Tires/Tubes, or at least it should be!
Join Nicholas Margadonna of Continental Bicycle Tires as he dives into the untapped potential of your tire wall.
This interactive session combines insightful data with an open Q&A, helping you identify opportunities to increase tire sales and maximize profitability. Learn strategies, ask questions, and leave with actionable tips to turn your tire wall into a significant revenue generator.
NBDA Super Seminar
Essential Lithium-Ion Battery Safety for eBike Retailers: Best Practices for Handling, Storing, & Advising Customers
Presented by Mike Fritz, Human Powered Solutions
10:30 AM, The Alley
Join Mike Fritz of Human Powered Solutions for an essential update on lithium-ion battery safety for eBike retailers. This seminar covers key best practices for handling, storing, and charging batteries, including sourcing certified batteries, storing them safely at 30% charge, and supervised charging on non-flammable surfaces.
Mike will also share tips for advising customers on safe home charging, recycling end-of-life batteries, and collaborating with local fire authorities on safety protocols. Perfect for any retailer working with eBikes, this session offers vital steps to maintain safety and protect your business.
NBDA Retailer University
Marketing Mastery: Building a Annual Plan and Budget for Your Bike Shop
Presented by NBDA Staff
10:45 AM, NBDA Retailer Zone
Join us for an enlightening workshop with Yan Lee, a seasoned expert in customer engagement within the dynamic world of the bicycle industry. In this immersive session, Yan will delve deep into the intricacies of understanding and engaging customers at every stage of their journey, paving the path towards optimal results.
Professional Bike Fitting Series
Mastering Bike Fit: Expert Answers to Your Toughest Questions
Presented by Greg Robidoux PT, DPT
Serotta International Cycling Institute
11:00 AM, The Fit Zone
Got tough bike fit challenges? Bring your most pressing questions to this engaging and interactive session on all things bike fit! Whether it’s optimizing performance, solving customer pain points, or tackling tricky adjustments, this is your chance to gain expert insights and practical solutions.
Join the conversation, share experiences, and leave equipped to elevate your bike fit services, delight customers, and boost your shop’s reputation as the go-to destination for personalized bike fitting. Don’t miss this opportunity to fine-tune your skills and grow your business!
NBDA Super Seminar
How Co-ops & Non-Profit Shops Drive Change & How to Partner With Them
Presented by Ray Keener, People For Bikes
11:00 AM, The Backyard
Co-op, community, and non-profit shops are the unsung heroes of our industry! Come celebrate how they contribute, how a commercial shop can partner with them, and what the NBDA is doing to support them.
Good Data In...Good Data Out!
Presented by Jim Vincent, Citrus Lime
11:15 AM - The Lab
An accurate understanding of your business comes from having accurate data. Jim Vincent is here to talk about how to track KPIs and maintain exceptional data quality so that your standard operations and your future can be built on quality insights.
NBDA P2 Workshop
Boosting Revenue with Add-On Sales
Presented by Heather Mason, NBDA
11:30 AM, NBDA Retailer Zone
Join NBDA President Heather Mason to engage in a peer learning environment to discuss retailer best practices when it comes to maximizing add on sales. Attendees will be split into groups, to discuss the assigned topic and identify three critical drivers or actions that will position a business for success in that area. These three key items will be shared with the larger group during the debrief session.
Supplier Sync Session
How to Sell Premium E-Bikes
Presented by Rob Kaplan, Bulls E-Bikes
12:30 PM, The Lab
Join Rob Kaplan of BULLS Bikes for an invaluable session tailored to retailers looking to dominate the premium e-bike market. Discover effective techniques to engage customers, showcase standout features, and position high-end e-bikes as must-have investments. Learn how to maximize ticket prices and grow your e-bike sales while building a loyal customer base. Don’t miss this opportunity to elevate your store’s success in the booming e-bike category!
NBDA Super Seminar
Will There Be Bike Shops in The Future
Presented by Jay Townley, Human Powered Solutions
12:45 PM, The Alley
It is clear Direct-to-Consumer has become an important channel of trade for bicycles, including e-bikes and local and state regulations and safety concerns are making it more difficult for brick-and-mortar bike shops to comply with laws and ordinances and still make a profit. Is there going to be a place for bike shops in the future - and if so, what will they look like?
Jay Townley, Resident Futurist at Human Powered Solutions shares a look at the road ahead for Micromobility and bike shops in North America!
NBDA Super Seminar
Selling E-Bikes to Law Enforcement
Presented by Clint Sandusky, CyclingSavvy/ABEA
1:15 PM, The Backyard
As more and more law enforcement and other public safety agencies turn to e-bikes to enhance their service to their communities, it is important for IBDs, manufacturers, and distributors to understand their unique needs.
Selling and maintaining law enforcement fleets is a wonderful service to your community and additional opportunity for your business. We will explore what the specific e-bike needs are, what questions to ask your law enforcement customers, and how to make informed proposals and recommendations of your services.
NBDA Tech Series
Hydraulic Brake & Drivetrain Clinic
Presented by Jumpin' Jerry Vanderpool, TRP / Tektro
1:45 PM, The Alley
Please join us for a fun and informative clinic focused on best practices for servicing the TRP components that come into your shop.
Perfect for Mechanics and Service Managers alike. We will cover basic Service Procedures, Tech Tips, Tools Needed for working on our products, and answer your Brake and EVO drivetrain questions.
NBDA P2 Workshop
Mining for Margin: Unlock Hidden Profit in Your Bike Shop
Presented by Heather Mason, NBDA
2:00 PM, NBDA Retailer Zone
Discover how to uncover untapped revenue streams and boost profitability in this game-changing session tailored for bike shop owners. Learn actionable strategies to optimize your product mix, refine pricing tactics, and enhance service center efficiency. From reducing overhead costs to leveraging high-margin opportunities, this session will provide practical insights to help you drive higher profits without sacrificing quality or customer satisfaction. Don’t miss this opportunity to turn your shop into a more profitable and resilient business!
NBDA Retailer University
Retail Success: Setting Goals and Driving Accountability
Presented by NBDA Staff
2:30 PM, NBDA Retailer Zone
Take charge of your bike shop’s future with this focused session on setting clear goals and fostering accountability within your team.
Part of the NBDA Retailer University Track at CABDA, this interactive workshop offers practical strategies to align your business objectives with actionable plans that drive results. Learn how to create measurable goals, hold yourself and your team accountable, and use these practices to improve operations and profitability.
Bring your laptop to fully engage with hands-on exercises and leave with a personalized roadmap for success. Complete all five sessions in this track to earn your NBDA Retailer University Certificate, a mark of your dedication to business growth and retail excellence!